Brand reputation · United States

Adult brand reputation starts with a search for your name

Adult brand reputation is what people find when they search for your brand, your products or your founders. Investors, partners, journalists and customers all look. We clean up what can properly be removed, and outrank what cannot with accurate pages and real coverage. We never hide honest reporting or plant fake reviews.

Search: your brand nameExample

  1. Your siteBrand name: official site
    Yours
  2. Old forum threadBrand name complaints, 2021
    Outrank
  3. Trade coverageBrand name raises seed round
    Earned
  4. Directory pageFounder's home address listed
    Removable
Illustration of a typical first page, not a real brand.

What can be removed, and what cannot

Google's own tools cover more than many brands realize, and less than some reputation firms claim. In February 2026 it expanded Results about you to include government ID numbers and made non-consensual explicit images easier to report.

What appearsWhat can be done
Personal contact details (phone, email, home address)Request removal through Results about you
Government ID numbersMonitored and removable through Results about you since February 2026
Non-consensual explicit imagesRemoval request from the image menu, with an option to filter similar results
Accurate news reportingNot removable. Answered with accurate, stronger results
Negative opinions and complaintsNot removable. Answered with better pages and fixed problems

Two limits matter. Google says it will not remove information that is valuable to the public, and removing a result from Google does not delete the page from the web. Anyone promising to erase accurate news is promising something they cannot deliver.

How we change what people find

  1. Step 1

    Search audit

    What appears for your brand, your founders and your product names, in search and in AI answers.

  2. Step 2

    Removals

    Requests for anything Google will take down: personal details, ID numbers, non-consensual images.

  3. Step 3

    Owned pages

    Accurate pages and profiles you control, built to rank for your name.

  4. Step 4

    Earned coverage

    Press that tells your story in outlets search engines trust.

  5. Step 5

    Watch

    A monthly check of the same searches, so changes are caught early.

Earning the coverage in step four is the work of adult PR and adult digital PR; the step-by-step method is in our guide to brand search reputation.

Founders and spokespeople

In adult industries, a founder's own name is often the most searched and the most exposed. Some use a professional name in public and a legal name everywhere else. We keep the two apart: the public name gets accurate pages and coverage, and the private name gets removal requests for any contact details or ID numbers that surface.

We do not buy links, create fake profiles, post fake reviews, or pressure publishers to take down accurate stories. Those tactics can backfire badly, and they are not needed to make a name read well.

The Reputation Desk

Save 25%

Reputation Desk

For brands with founders in the public eye, or a search result to answer.

$7,500 a month with a 12-month commitment

Flexible monthly $10,000

  • Search audit for brand, founders and products
  • Removal requests where policy allows
  • Owned pages and profiles built to rank
  • Ongoing coverage and a monthly search check
Request a PR opportunity reviewAll packages

The TAKE IT DOWN Act

PointDetail
Signed19 May 2025
What it coversNon-consensual intimate images, including AI-generated ones
Platform dutyRemove reported images within 48 hours of a valid request
Deadline for platformsA notice-and-removal process in place by 19 May 2026

For founders, staff and creators linked to adult brands, this federal law adds a route for removing intimate images shared without consent. Summarised from the Act; legal advice should guide any specific case.

Reviews and replies

Reviews shape reputation more than most coverage. Respond to negative reviews calmly, factually and discreetly, without revealing anything about the customer's purchase. Never buy reviews, write them yourself or suppress negative ones; each one is now a practice the FTC can penalize under its consumer review rule. A steady stream of honest reviews, collected the same way from every customer, is the most reliable defence against a few bad ones.

Wikipedia and reference sites

Brands and founders often want to edit their Wikipedia pages or create new ones. Wikipedia's conflict-of-interest guideline strongly discourages editing articles about yourself or your company; the right route is to propose changes on the article's talk page with reliable, independent sources. Independent coverage is what earns a place in reference sites, which is one more reason to build genuine press relationships.

A reputation incident playbook

StepWithin
Confirm the factsHours
Agree who speaks and whatThe same day
Publish a short, factual statement where neededOne to two days
Correct errors with publishersDays
Review what to changeWeeks

Founders in search results

Founders of adult brands sometimes want their personal name kept apart from the business, or want old results about a past career pushed down. Options include a professional profile site under their name, interviews and articles that rank for it, and removal requests for personal information that Google's policies cover. We agree the goal with the founder before any work starts, and never publish personal details without consent.

Monitoring mentions

Set up alerts for the brand name, founders' names and key products, and check search results for each monthly from a clean browser. Early notice of a negative article, a fake profile or a leaked image gives the team time to respond calmly. Record each issue, what was done and the outcome, so patterns become visible over time.

Owned pages that outrank old results

Strong owned pages, such as an about page, a press page, founder profiles and an FAQ that answers common questions directly, often rank above old forum threads and outdated articles over time. Keep them factual, current and safe for work, and link to them from coverage and profiles. They are the steadiest part of any reputation plan.

Related services

Earning the coverage that pushes old results down is the job of adult PR and digital PR, while media outreach builds the reporter relationships that help when a story turns. For founders preparing for interviews, see expert commentary.

Reputation takes time

Search results change slowly. New coverage and owned pages usually take months to rise above older results, and some results cannot be removed at all. We set realistic expectations at the start, report progress monthly, and focus on the steady work that holds up rather than quick fixes that fade within weeks.

Staff and creators linked to the brand

Reputation work protects people as well as names. Staff and creators connected to an adult brand may face harassment or exposure; agree how the brand will support them if that happens.

Reputation reports

MeasureWhat it tracks
First page of results for the brand and foundersWhat people see first
Review rating and response timeTrust signals
Removals requested and grantedProgress on harmful content
New coverage ranking for the brand nameOwned and earned pages rising

The Reputation Desk package and its price sit on the pricing page; the step-by-step approach is in brand search reputation.

On the record

Can you remove a negative news article?

Usually not, and we will not try to hide accurate reporting. Google says it will not remove information that is valuable to the public. What we can do is add accurate, stronger results: your own pages, profiles and new coverage.

What can Google remove?

Results showing your personal contact details or government ID numbers, through Results about you, and non-consensual explicit images, through a dedicated request. Removing a result from Google does not remove the page from the web.

Do you manage reviews for venues?

No. We work on brand and founder search results. Review management for nightlife venues is a different job, with different tools.

How long does it take to change what people see?

Removals can take days to weeks. Changing which pages rank for a name usually takes several months, because new pages and coverage need time to earn their place.

What is the TAKE IT DOWN Act?

A federal law signed on 19 May 2025 that requires covered platforms to remove reported non-consensual intimate images, including AI-generated ones, within 48 hours. Platforms had until 19 May 2026 to set up the process.

For immediate release

Your brand has a story. Let us find the reporter who wants it.

The PR opportunity review is free. Tell us about the brand and any news coming up, and we reply with the angles we would pitch, the outlets that cover them, and what to leave alone.

Request a PR opportunity review