Pitch spec2026
- Channel
- One-to-one email
- Length
- Under 200 words
- Timing
- Before noon
- Follow-up
- One, with something new
Based on Muck Rack's State of Journalism 2026.
Media outreach · United States
Adult media outreach, one reporter at a time
Adult media outreach is how a brand's story reaches the reporters who will actually write it. For adult, sexual wellness, dating and nightlife brands, mass pitching does more harm than good. We send short, personal pitches to a small number of reporters who already cover the angle, and we build them on what journalists say they want.
What reporters told Muck Rack
Muck Rack's State of Journalism 2026 surveyed journalists early this year and kept 897 responses, most of them in the United States.
- 86%say at least some of their stories began with a PR pitch
- 43%say they seldom receive pitches that match what they cover
- 88%immediately delete pitches that miss their beat
- 69%prefer pitches under 200 words
The same survey found journalists value clear relevance to their beat most, then interview access to credible sources, then original data. Those three decide how we build every pitch.
A pitch, annotated
An illustrative pitch for a fictional dating app. The brand is context; the news and the spokesperson lead.
- Subject
New survey: 1 in 3 dating app users now verify matches before meeting
The news in the subject line, with a number.- Opening
Hi Dana, you covered the new state age-verification rules last month, so this may be useful.
Proof we read their work.- The news
Our survey of 2,000 US adults found one in three now check a match before a first date. The full data is attached.
One finding, stated plainly.- The source
Our head of trust and safety can speak on the record this week.
Access to a real person.- The ask
Would a short call or a written comment help?
One question, easy to answer.
About seventy words, one finding, one person, one question. The data behind a pitch like this is the subject of our guide to data-led PR for adult brands.
The rules we keep
- Every reporter is chosen by reading their recent work, not pulled from a database by keyword.
- Nothing explicit in a pitch, a subject line or a link.
- Spokespeople are real, named and prepared, and every claim can be backed up.
- One follow-up at most, and only with something new.
- An exclusive goes to one reporter at a time, and we say so.
Choosing the story comes first; see adult PR. Measuring what the coverage did is on adult digital PR.
Outreach is part of every package
Save 20% · Most chosen
Newsroom
Monthly pitching for brands with a steady flow of news.
$4,800 a month with a 6-month commitment
Flexible monthly $6,000
- A fresh media map every month
- Pitches written for each reporter
- Spokesperson preparation
- Reply tracking and coverage file
On the record
Few, and each one on purpose. We would rather send twelve pitches to reporters who cover the angle than three hundred to a list. Journalists told Muck Rack in 2026 that half are put off by what look like mass emails.
Many will, if the story is about something their audience cares about and nothing in the pitch is explicit. We lead with the news, name the spokesperson, and keep the brand as context rather than the headline.
Once, a few days later, and only with something new. Cision found in 2025 that most journalists consider one follow-up the limit.
Yes. You approve every angle and the spokesperson quotes before anything is sent.
For immediate release
Your brand has a story. Let us find the reporter who wants it.
The PR opportunity review is free. Tell us about the brand and any news coming up, and we reply with the angles we would pitch, the outlets that cover them, and what to leave alone.
Request a PR opportunity review