- To
- Adult, wellness and nightlife brand teams
- From
- BrandAfterdark
- Re
- Reputation
- Date
- · 8 min read
Adult brand search reputation: a step-by-step cleanup
Many search reputation problems for adult brands are not scandals. They are old pages, exposed personal details and a thin first page. How to find each one, use the right Google tool, and fill the page with results that belong there.
Step 1: Search like a stranger
Open a private browser window and run the searches an investor, reporter or customer would. Start with your brand name on its own, then add words people use when they are unsure: reviews, scam, legit, complaints. Repeat for each founder and spokesperson, and for your main product names. Save a screenshot of the first page for each.
Then ask two or three AI assistants simple questions: what is this brand, is it trustworthy, who runs it. Keep the answers. They draw on the same web, and they often surface pages your team has forgotten.
Step 2: Sort every result
Put each result on the first page into one of six groups. The group decides the response.
| Group | Example | Response |
|---|---|---|
| Yours | Your site, your profiles | Keep accurate and current |
| Earned | Press coverage | Link to it from your own pages |
| Outdated | A deleted article still listed | Refresh request |
| Personal | A founder's address or ID number | Removal request |
| Fair criticism | A complaint thread | Fix the problem, reply once |
| Unfounded | A copied or false page | Contact the site; legal route only if there is a real basis |
Step 3: Use the right removal route
- Personal contact details and ID numbers: Google's Results about you. Since February 2026 it covers driver's license, passport and Social Security numbers as well as phone numbers, emails and home addresses.
- Non-consensual explicit images: the "It shows a sexual image of me" request from the image's menu in Google Images, with an option to filter similar results in future.
- Pages already changed or deleted: Google's Refresh Outdated Content tool, for pages that no longer exist or have removed important content. It will not work while the content is still live.
- Everything else still online: the site owner first. Removing a result from Google does not remove the page from the web.
Step 4: Build pages that deserve to rank
A thin first page fills with whatever is left. Give search engines better options you control: a clear about page, a leadership page with accurate bios under the names your people use in public, a press page listing coverage, and consistent profiles on the professional sites where your industry is discussed. Mark up your organization details so search engines connect them.
If a founder uses a professional name, every owned page should use it consistently. Never publish a legal name on a page meant to rank for the public one.
Step 5: Earn coverage
Owned pages only go so far. Independent coverage in outlets search engines trust tends to rank for a brand's name and shapes what AI assistants say. That is the work described in our digital PR guide and expert commentary.
Step 6: Check monthly
Repeat the same searches and AI questions once a month, from the same list, and compare with your screenshots. New problems are far easier to handle in their first week than their first year. If you would rather hand this over, it is the core of our brand reputation work.
On the record: questions
Your brand name alone, with words like reviews, scam and legit, each founder and spokesperson name, and your main product names. Check in a private window, and ask two or three AI assistants the same questions.
Use Google's Refresh Outdated Content tool. It asks Google to update results for pages that no longer exist or have removed important content. It does not work while the content is still live.
Sometimes. A calm, factual reply that fixes a real problem can rank well and read better than silence. Arguing never helps.